Privacy Policy

This Privacy Policy explains how GOAHEAD.SG PTE. LTD.(“we,” “us,” or “our”) collects, uses, discloses, and protects your personal data under the Personal Data Protection Act (PDPA) of Singapore.

This Privacy Policy applies to the websites and services provided by GOAHEAD.SG PTE. LTD. (UEN: 202429832D) on behalf of licensed real estate agents.

By using our services, platforms, or website, you consent to the practices described in this Privacy Policy.

We may collect the following Personal Data:

• Contact details: name, email address, phone number, postal address, and property information.
• Personal attributes: occupation, education level, income bracket.
• Identity information: NRIC/Passport number, date of birth (for identity verification).
• Financial data: financial circumstances, bank account or transaction-related data.
• Communications: voice or video recordings, images, messages exchanged with us.
• Technical data: IP address, device identifiers, browsing behavior on our site or app.
• Feedback and preferences: survey responses, user feedback, usage preferences.
• Any other data necessary to deliver services or comply with legal obligations.

Your Personal Data may be collected through the following methods:

• When you complete forms or register for our services.
• When you use our website, applications, or related services.
• Through interactions with our customer support or service teams.
• When you consent to receive marketing communications.
• Through referrals from family members, friends, or third parties.
• Through cookies, analytics tools, and tracking technologies when you visit our website or use our applications.

We use your Personal Data for the following purposes:

• Enabling and optimizing your use of our property marketing services and related features.
• Providing personalized property recommendations and relevant information.
• Responding to inquiries, requests, and feedback.
• Verifying your identity and property preferences.
• Conducting analytics, market research, and service improvements.
• Managing business operations, audits, risk management, and regulatory compliance.
• Communicating property listings, promotions, newsletters, events, and related updates (subject to your consent where required).
• Supporting quality assurance, staff training, and performance evaluation activities.

With your consent, we may contact you through:

• Email
• SMS
• WhatsApp or messaging platforms
• Telephone calls
• Newsletters

These communications may include property listings, services, promotions, events, and industry updates.

You may withdraw your consent at any time by:

• Clicking the unsubscribe link in marketing emails; or
• Contacting our Data Protection Officer (DPO).

We may disclose your Personal Data to:

• Internal teams within GOAHEAD.SG PTE. LTD..
• Licensed real estate agents and their agencies.
• Affiliates and business partners supporting our services.
• Professional advisers, consultants, auditors, and accountants.
• Technology providers and platform vendors.
• Government authorities, regulators, courts, or law enforcement agencies where required by law.
• Successors, assignees, or acquirers in the event of a merger, acquisition, restructuring, or sale of business assets.

All recipients are required to maintain appropriate confidentiality and security measures for your Personal Data.

Our website and applications may use cookies, pixels, and similar technologies to:

• Maintain website functionality and user sessions.
• Analyze website traffic and user behavior.
• Improve user experience and service performance.
• Support advertising, remarketing, and analytics activities (including Google Analytics and similar tools).

You may manage or disable cookies through your browser settings. Certain features may not function properly if cookies are disabled.

Subject to applicable laws, you have the right to:

• Request access to your Personal Data.
• Obtain a copy of your Personal Data.
• Correct inaccurate or outdated Personal Data.
• Withdraw consent for specific processing activities.
• Withdraw consent for marketing communications.
• Submit complaints or exercise other rights available under applicable law.

To exercise these rights, please contact our Data Protection Officer.

We retain Personal Data only for as long as necessary to:

• Provide our services;
• Fulfill contractual obligations;
• Comply with legal and regulatory requirements; or
• Resolve disputes and enforce agreements.

When Personal Data is no longer required, it will be securely deleted, destroyed, or anonymized.

While we implement reasonable technical and organizational safeguards, no system can guarantee absolute security. Accordingly, we cannot guarantee complete protection against all security risks.

We may update this Privacy Policy periodically to reflect changes in legal requirements, business operations, or service offerings.

Any updates will be published on this page with a revised “Last Updated” date.

Your continued use of our services following such updates constitutes acceptance of the revised Privacy Policy.

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices or content of those third-party websites. We encourage you to review their privacy policies before providing any personal information.

This Privacy Policy shall be governed by and construed in accordance with the laws of Singapore.

Any disputes arising from or relating to this Privacy Policy shall be subject to the non-exclusive jurisdiction of the courts of Singapore.

If you have any questions, requests, complaints, or wish to exercise your privacy rights, please contact:

GOAHEAD.SG PTE. LTD.
Phone: +65 8043 0410
Address: 50 Chin Swee Road, #08-02 Thong Chai Building, Singapore 169874